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新西兰媒体对中国留学市场的报道
原文作者:Admin    发布时间:2015-12-01    浏览次数:1659
导语:

中国在学生的招聘和合作伙伴关系发展方面,是一个竞争日益激烈的市场,。中国是世界上最大的留学生来源地,但留学生的增长速度正在放缓,因为越来越多的学生选择在中国获得外国大学文凭(比如2+1课程)。

预计7.5百万的学生将在2015年毕业于中国的大学,而中国学生在海外求学后也越来越多地选择回国。政府调查数据显示应届毕业生失业率持续上升。目前就业率低集中在15个专业,包括市场营销,旅游管理和动画,这是需要中国减少这些专业的录取比例。(海归集中在这几个专业,所以找工作比较困难,所以中国大学需要减少这几个专业的录取率,以便应届毕业生能够找到合适的工作)

中国正迅速成为一个自主的教育目的地,目的是吸引500000名国际学生,达到2020,并能达到这个目标。目前中国有大约360000名学生在中国留学,其中包括751名新西兰学生。

随着教育体制的发展,中国在对外合作伙伴关系中寻求更大的互惠性和更多的国家规定。大约有55000名学生目前就读于联合留学方案,在2014年中国批准了120个联合留学方案。所以新西兰的大学有一个与发展与中国当地机构合作发展新西兰留学市场的机会。

尤其需要注意的是,中国留学市场是由非常多留学代理中介驱动的市场。



China is an increasingly competitive market for student recruitment and partnership development. China is the world’s largest source of international students, but the rate of growth in outbound students is slowing, as more students are taking advantage of options to gain a foreign qualification in China. 


A record 7.5 million students are expected to graduate from Chinese universities in 2015, and Chinese students are increasingly choosing to return home after studying overseas. Concerns among graduates around rising unemployment has led the government to investigate which subjects have the highest unemployment rates after graduation. A list of 15 subjects including marketing, tourism management and animation, has been developed, and Chinese universities have been encouraged to scale down offerings in these areas.


China is fast becoming an education destination in its own right, aiming to attract 500,000 international students by 2020 and is well on the way to achieving that goal. There are currently around 360,000 students studying in China, including 751 New Zealand students. 


As its education system develops, China is seeking greater reciprocity and more in-country provision in its foreign partnerships. Around 55,000 students are currently enrolled in joint programmes, and China approved around 120 joint programmes in 2014. Providers have a window of opportunity to develop relationships with local institutions to deliver New Zealand qualifications in-market.


It is important to note that China is very much and agent-driven market.


文献来自Newzealand,http://www.enz.govt.nz/markets-research/china


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